GKMBJ Cream Bleach is the latest and greatest in bleaching technology. It really is a must for all salons, to work alongside your powder bleach options. GKMBJ Cream Blaech: # Leaves hair in great condition - gentle on the hair # No swelling due to the liquid format # Penetrates deeper due to the creamy consistency # Lifts up to 7 levels # More even spread, a little goes a long way - economical # Adheres strongly to the hair shaft # Cream texture, clean and bright product # Gives a very clean blonde shade # Doesn't leave that open cuticle feel like a powder bleach