GKMBJ's new soothing and moisturising formula contains Glycerol to nourish the hair, soothe nerve cells and improve blood circulation to the scalp. It also contains Amino Pro-V Complex, Vitamin B5 and D-Panthenol to help repair the damage to the hair resulting from perming, colouring and bleaching. Used often, it will help rebuild the hair structure and make the hair more healthy, soft and shiny. For the perfect result, use a small amount of GKMBJ Nourishing Conditioner after shampooing. Formerly GKMBJ Soothing & Nourishing Shampoo